| Theodore Presser is remembered not only as the publisher
of "Etude," the music magazine, and the founder
of the great publishing firm bearing his name, but
as a philanthropist who specialized in music education. The
story of how Mr. Presser made his dream come true, starting
with a capital of only $250.00, is fascinating and impressive.
Theodore's father, Christian
Presser, came to America in 1820 from the Saar Valley on
the borderline between France and Germany. His mother, nee
Caroline Dietz, was born in America. They were devout members
of the Christian Brotherhood sect. Theodore was born July
3, 1848 in Pittsburgh, Pennsylvania. He was only ten years
old when his father died.
As a lad of fourteen he worked in an iron foundry helping
to mold cannon balls for the army during the Civil War. At
sixteen he sold tickets for the Strokosch Opera Company performances
in Pittsburgh in C.C. Mellor's music store. After that, Mr.
Mellor, impressed by the boy's personality, made him a music
clerk. His industry and after-hour efforts to improve stock-keeping
and other details of the operation impressed the owners and,
before he was nineteen, he became manager of the sheet music
department. Theodore determined to make music his life's work. He
had been reared in a home where all participated in musical
enjoyment, and though he and his brothers played musical
instruments, he had received no formal instruction on the
piano. He was nearly nineteen when he began studying piano
with a Lutheran minister whose name was Marksten. During
his boyhood, young Theodore and his brother played guitar,
a favorite instrument then as well as now. The Presser boys
and their guitars went along on many serenading parties with
Stephen Foster.
Because of his father's early death, Theodore was forced
to postpone his pursuit of education until 1868. At age 20
he entered Mt. Union College in Alliance, Ohio. From 1869
through 1874 he was an instructor at Mt. Union College, Ohio
Northern University and then Miami Conservatory of Music
at Xenia, Ohio. Then followed a year of further study at
New England Conservatory. Although entered as a student,
the record shows that he was paid to instruct his fellow
classmates in sight-singing, a music skill at which he always excelled. He refused an offer to
remain on the faculty and returned to Ohio to found the Department
of Music at Ohio Wesleyan University. From his $1,000 a year
salary, he saved enough money to attend the Leipzig Conservatory
where he studied for two years under Reinecke, Jadassoh,
Zwintscher and others.
On his return from Europe, he became Director of Music at
Hollins College, with frequent appearances at Randolph Macon
College for Women in Lynchburg, Virginia. It was here, in
1883, with only $250.00 to back him, that he courageously
began publication of "Etude." It was a modest ten-page paper,
bearing prophetically on its title page a quotation from
Horatius: "Omne Tulit Punctum Qui Miscuit Utile Dulci" ("He
who mingles the useful with the agreeable bears away the
prize.").
"Etude" became
sensationally successful almost immediately. Teachers
who did not have the opportunity to attend domestic or
European conservatories to learn the fine points of their
profession were delighted to find a source of information
in this inexpensive monthly magazine. Mr. Presser, who
acted as editor of the periodical for many years, analyzed
the music included as a supplement and recommended other
compositions of a similar pattern. The result of this
was predictable! The teacher subscribers wrote to "Etude" for
copies of the music, and Mr. Presser was forced to become
a music dealer-publisher.
The first edition of "Etude" (October 1883) was only
2,000 copies. By December 1918, subscriptions totaled
217,805 and in 1923 the staff required for "Etude" and
the music company had risen to 342.
In 1884 Mr. Presser moved
to Philadelphia. One of his newly gained Philadelphia
friends was the young James Gibbons Huneker who was destined
to become famous as a music critic and author. Then but
24, Huneker contributed articles to "Etude" and,
later, in his reminiscences, recounted the fun he and Mr.
Presser had "starving together" in those early "Etude" days.
An astute businessman
- and by the turn of the century he had become a very
wealthy one - Mr. Presser did not forget his humble beginnings,
his struggle as a music teacher and very real problems
that confronted the members of his early profession.
In 1906 he established his "Home for Retired
Music Teachers" in Philadelphia. The Foundation has
faithfully carried out his benevolent objectives through
its Assistance to Music Teachers program.
In 1916, Mr. Presser took steps to perpetualize his philanthropy by creating The Presser Foundation through several Deeds of Trust and through his Will. The Foundation was officially incorporated in 1939 following Mr. Presser’s death in 1925. |
 Theodore Presser Timeline 1848 - Born in Pittsburgh,
PA. 1858 - Only ten years old when his father
died, Theodore was enlisted to mold cannon-balls in an iron
foundry during the Civil War. 1864 - Sold
tickets for a traveling opera company. 1866 - Following his success selling tickets,
Presser was hired as a clerk and later became a sheet
music manager. He realized
he "should know something of the art of music." 1868 - At age 20, he entered Mt. Union College,
Ohio beginning his career as a student and educator. 1876 - Studied at Leipzig Conservatory for
two years. Upon his return, Presser became teacher of music
at Hollins Institute (VA) He considered
the idea of a "musical journal of an educational character." 1883 - At the age of 35, Presser started
"The Etude." Moving to Philadelphia
a few months later, the monthly magazine (1883-1957)
became a huge success. Three
years later, the demand for copies of music that had been
both featured in the magazine, resulted in
Presser's music publishing business. 1906 - Mr. Presser purchased a building in
Philadelphia and founded a home for retired music teachers. 1916 - Mr. Presser
executed his first deed of trust, which was combined with
another deed in 1922 to promote the cause of musical education
and musical philanthropy. 1925 - Mr. Presser
died on October 28, 1925 bequeathing the balance of his estate
to the Presser Foundation. 1939 - The Presser Foundation was registered
as a nonprofit and regular board meetings begin. 2003 - The sole surviving resident at Presser's
home for retired music educators passes away. |